IVD´s may thrive by contacts in pharmacies.
Düsseldorf exhibition centre is the site of the key industry event of the German pharmacy market. With more than 500 exhibitors and almost 27 000 trade visitors, expopharm 2017 represents Europe’s largest and most important pharmaceutical trade fair.
cobri could make best use by its location next to this exhibition and meet some major desiders for its customers. Apparently the wrong exhibition was turned into a significate option of raising the interest for strength in diagnostic products.
cobri stands for the ability to look at customer products and to deliver views that discover new unique selling propositions
(USP´s). Customers would profit from this when they get stucked in the German market and tough competion in the "home of diagnostics and pharmacy" (Robert Koch, Paul Ehrlich etc.).
cobri could help to attract the attention of leading heads in the pharmaceutical envirorment. Thus the customers diagnostics were perceived from its strongest potentials. expopharm offered fantastic and easy moments to approach top decision makers in Düsseldorf.